🌅 "My 5AM Morning Routine That Changed My Life"
🧠 Why it works:
Morning routine content is consistently popular because viewers are always looking for ways to improve their productivity and well-being. The early hour adds an aspirational element that many find motivating.
🎬 How to do it:
Show your actual morning routine including meditation, exercise, journaling, or healthy breakfast prep. Be authentic about challenges and emphasize the benefits you've experienced. Include time-lapse segments and calming music.
🏠 "Living With Less: My Minimalist Transformation"
🧠 Why it works:
Minimalism appeals to people feeling overwhelmed by consumer culture and clutter. This content offers practical solutions for simplifying life while showcasing aesthetic, peaceful living spaces.
🎬 How to do it:
Document your decluttering process, show before and after spaces, share decision-making strategies for what to keep, and discuss the mental clarity that comes with owning less. Include tours of your simplified spaces.
⚖️ "How I Finally Achieved Work-Life Balance"
🧠 Why it works:
Work-life balance is a major concern for many people, especially younger professionals. This content addresses a real pain point and offers hope that balance is achievable with the right strategies.
🎬 How to do it:
Share specific strategies like setting boundaries, time-blocking, saying no to commitments, and prioritizing self-care. Show what your balanced day actually looks like, including both productive work time and restorative activities.
💪 "My Wellness Journey: Mental Health Edition"
🧠 Why it works:
Mental health content resonates deeply as more people prioritize emotional well-being. Sharing personal struggles and solutions helps reduce stigma while providing practical support to viewers facing similar challenges.
🎬 How to do it:
Share your mental health practices like therapy, meditation, exercise, or creative outlets. Be vulnerable about challenges while maintaining appropriate boundaries. Focus on progress rather than perfection and include professional resources.
🌱 "Small Changes for a More Sustainable Life"
🧠 Why it works:
Environmental consciousness is growing, and people want to make a difference but don't know where to start. This content makes sustainability accessible by focusing on manageable changes rather than overwhelming lifestyle overhauls.
🎬 How to do it:
Show simple swaps like reusable products, energy-saving habits, or zero-waste practices. Include cost comparisons, environmental impact information, and progress updates. Make it clear that small actions can lead to meaningful change.
💰 "How I Transformed My Relationship with Money"
🧠 Why it works:
Financial stress affects most people, and there's growing interest in financial literacy and mindful spending. Personal finance content performs well because it offers practical value while addressing universal concerns about money management.
🎬 How to do it:
Share budgeting strategies, debt payoff journeys, saving challenges, or mindful spending practices. Be transparent about your financial learning process, mistakes made, and lessons learned. Include practical tips viewers can implement immediately.
⏰ "Stop saying you 'don't have time.' That's just not true."
🧠 Why it works:
Calls out a common excuse — sparks instant reaction
🎬 How to do it:
Show a "busy" person's day: scrolling, Netflix, YouTube. Then hit: "Is it lack of time? Or just different priorities?"
📣 CTA:
"What do you think?"
💼 "I worked 5 years in corporate. I regret EVERY second."
🧠 Why it works:
Challenges the "normal path" — hits home for the burned-out
🎬 How to do it:
Shots: desk work, stress, lack of purpose. Narration: "Every day I died inside. But the paycheck arrived."
🎓 "You should NOT go to college. (Unless you're becoming a doctor.)"
🧠 Why it works:
Breaks traditional norms → triggers parents, students
🎬 How to do it:
Hook: "Most grads regret it — but no one tells you why". Data: unemployment vs IT/freelance earnings
📣 CTA:
"What's your take?"
💰 "Money does buy happiness. And I've got proof."
🧠 Why it works:
Counters a cliché — grabs attention
🎬 How to do it:
Hook: "Money isn't the problem. Not having it is." Show scenes: access to healthcare, freedom, peace of mind
📣 CTA:
"What's your take?"
🍃 "Attempting to save money in 2025: Day 1 – I ate air."
🧠 Why it works:
Inflation, prices, drama – all wrapped in absurdity
🎬 How to do it:
Scene 1: "Before payday" – pasta with no sauce. Scene 2: "After payday" – sushi, LED lights, gin. Caption: "Economics: my favorite RPG game"
📣 CTA:
"What do you do to 'survive until the 1st'?"
🕐 "You have 168 hours left this week. What will you do with them?"
🧠 Why it works:
Time frame = concrete motivation
🎬 How to do it:
Shot of a calendar, clock, smartphone. Your voice: "Don't say 'I don't have time.' Say 'I don't want it enough.'"
📣 CTA:
"Divide the week into what makes sense."
😴 "Stop saying you're 'too tired' to chase your dreams."
🧠 Why it works:
Challenges a classic excuse + sparks self-reflection.
🎬 How to do it:
Show someone exhausted after work, then scrolling social media for hours. Hit: "Are you really tired, or just avoiding the work?"
📣 CTA:
"What's your real reason for not starting?"
🚪 "You don't 'fail' if you quit what makes you miserable."
🧠 Why it works:
Shatters stigma about quitting + resonates with frustrated people.
🎬 How to do it:
Scenes: stressed person at job, quitting, smiling walking away. Narration: "Quitting toxic things is winning."
📣 CTA:
"When did quitting change your life?"
🔥 "Everyone's chasing 'hustle' but burning out instead."
🧠 Why it works:
Calls out toxic hustle culture + relatable burnout.
🎬 How to do it:
Show 24/7 busy life → collapse → then self-care moments. Overlay: "Hustle hard? Or hustle smart?"
📣 CTA:
"How do you balance grind and rest?"
🛁 "You can't 'find time' for self-care. You MAKE time."
🧠 Why it works:
Turns common excuse upside down + motivates.
🎬 How to do it:
Split screen: busy schedule vs. squeezing in a quick walk/meditation. Caption: "Your health is your real wealth."
📣 CTA:
"What's your favorite 5-minute self-care?"
📱 "Social media is stealing your life — and you don't even notice."
🧠 Why it works:
Calls out a universal habit + triggers reflection.
🎬 How to do it:
Person mindlessly scrolling → time-lapse of hours lost → sad face. Overlay: "What did you miss while scrolling?"
📣 CTA:
"How do you limit your screen time?"
🔒 "Your 'comfort zone' is a prison disguised as peace."
🧠 Why it works:
Contrasts comfort with growth + hits motivation nerve.
🎬 How to do it:
Show cozy couch vs. open door leading to adventure. Voiceover: "Safe is comfortable. But you're meant to live."
📣 CTA:
"When was the last time you stepped out?"
👍 "Chasing 'likes' won't fill your soul."
🧠 Why it works:
Challenges social validation obsession.
🎬 How to do it:
Show person posting, refreshing likes → fade to lonely moments. Caption: "Validation isn't fulfillment."
📣 CTA:
"What truly makes you feel alive?"
🎂 "You're not 'too old' to start something new."
🧠 Why it works:
Breaks limiting age myths + inspires action.
🎬 How to do it:
Clips: people starting hobbies/jobs at 30, 40, 50+ and smiling. Overlay: "Age is a number, not a limit."
📣 CTA:
"What's your new beginning?"
🤯 "You don't have to 'figure it all out' right now."
🧠 Why it works:
Releases pressure + resonates with uncertain audiences.
🎬 How to do it:
Scene: person pacing, stressed → deep breath → calm journaling. Caption: "Progress over perfection."
📣 CTA:
"What's one small step you can take today?"
⚠️ "The 5 things you waste most: time, energy, money, thoughts, people."
🧠 Why it works:
Lists a powerful wake-up call + encourages reflection.
🎬 How to do it:
Visuals for each waste item → quick examples → question. Caption: "What can you stop wasting right now?"
📣 CTA:
"Pick one and start saving it today."
🏃♂️ "Why being 'busy' is the new lazy."
🧠 Why it works:
Challenges the glorification of busyness + makes people rethink priorities.
🎬 How to do it:
Show someone overwhelmed with tasks but scrolling social media. Overlay: "Busy ≠ productive."
📣 CTA:
"What's your biggest time-waster disguised as 'busy'?"
🚫 "If you can't say no, you're saying yes to stress."
🧠 Why it works:
Exposes the problem of people-pleasing + triggers self-reflection.
🎬 How to do it:
Scene: overwhelmed person nodding at every request, then collapsing. Overlay: "No is your superpower."
📣 CTA:
"When was the last time you said no — and felt amazing?"
📋 "Why your 'plans' are just excuses in disguise."
🧠 Why it works:
Calls out procrastination dressed as planning.
🎬 How to do it:
Person endlessly planning but never starting → frustrated face. Caption: "Plans don't work without action."
📣 CTA:
"What's the one thing you've been 'planning' forever?"
😌 "You don't 'deserve' a break, you NEED it."
🧠 Why it works:
Pushes back on hustle guilt + promotes self-care.
🎬 How to do it:
Scene: exhausted person pushing through → finally resting and smiling. Overlay: "Rest fuels success."
📣 CTA:
"When did you last take a REAL break?"
🚀 "Stop waiting for motivation. Start showing up anyway."
🧠 Why it works:
Motivates action over feelings.
🎬 How to do it:
Show person feeling lazy → putting on shoes → working out or creating. Caption: "Action creates motivation."
📣 CTA:
"What's the smallest step you can take today?"
🏠 "Your environment is either your launchpad or your anchor."
🧠 Why it works:
Highlights impact of surroundings + mindset.
🎬 How to do it:
Visuals: cluttered room vs. clean, inspiring space. Overlay: "Choose what lifts you."
📣 CTA:
"How can you upgrade your space right now?"
💭 "Why 'follow your passion' is terrible advice."
🧠 Why it works:
Challenges a popular cliché + sparks debate.
🎬 How to do it:
Show someone chasing 'passion' but starving → switching to a realistic plan and thriving. Caption: "Passion without skill = frustration."
📣 CTA:
"What's the most practical passion you've developed?"
🤥 "The 3 lies you tell yourself every morning."
🧠 Why it works:
Exposes common self-deceptions + hooks curiosity.
🎬 How to do it:
List lies like "I'll start tomorrow," "I'm too tired," "I need motivation." Overlay: "Time to get honest."
📣 CTA:
"Which lie are you ready to stop telling?"
📅 "You're living for weekends and holidays — but what about weekdays?"
🧠 Why it works:
Challenges passive living + triggers reflection.
🎬 How to do it:
Show dull weekdays vs. fun weekends → question what you really want. Overlay: "Make every day count."
📣 CTA:
"What's one thing to make weekdays better?"
💎 "If you don't invest in yourself, who will?"
🧠 Why it works:
Encourages self-growth + accountability.
🎬 How to do it:
Person ignoring self-care, education, health → then investing time and money into growth. Caption: "You are your best asset."
📣 CTA:
"What's your next investment in YOU?"
🎭 "Why 'busy' is just a mask for 'I don't know what I want.'"
🧠 Why it works:
Exposes aimlessness hidden behind busyness — hits deep.
🎬 How to do it:
Show a frantic person juggling tasks but looking lost. Overlay: "Busy or lost? Which one are you?"
📣 CTA:
"Be honest — are you busy or just distracted?"
🔋 "You're not 'too tired' — you're 'too distracted.'"
🧠 Why it works:
Challenges common fatigue excuse with a reality check.
🎬 How to do it:
Split screen: tired person vs. same person watching Netflix or social media. Caption: "What's really draining your energy?"
📣 CTA:
"What's your biggest distraction?"
⏰ "Why waiting for the 'perfect moment' is a trap."
🧠 Why it works:
Motivates action and breaks procrastination.
🎬 How to do it:
Scene: person waiting, looking out the window, clock ticking. Overlay: "Perfect moments don't exist — create yours."
📣 CTA:
"What can you start RIGHT NOW?"
📞 "Your comfort zone called — it's getting boring."
🧠 Why it works:
Calls out stagnation with humor and challenge.
🎬 How to do it:
Show someone stuck in routine, yawning, then a door opening to something exciting. Caption: "Growth starts at the edge of discomfort."
📣 CTA:
"When was your last 'uncomfortable' win?"
📅 "'I'll do it tomorrow' is the biggest lie you tell yourself."
🧠 Why it works:
Targets procrastination with a punch.
🎬 How to do it:
Person repeatedly delaying a task → dramatic montage of wasted time. Overlay: "Tomorrow is a trap."
📣 CTA:
"What have you been putting off?"
🔄 "You don't 'need more motivation.' You need better habits."
🧠 Why it works:
Shifts focus from feelings to action — empowering.
🎬 How to do it:
Show motivation fading, then habits taking over (e.g., daily journaling, workouts). Caption: "Habits win every time."
📣 CTA:
"What habit changed your life?"
💸 "The 'hustle harder' advice is making you broke and burnt."
🧠 Why it works:
Challenges toxic hustle culture — relatable pain point.
🎬 How to do it:
Person exhausted at work → empty wallet → then focusing on smart work/life balance. Overlay: "Work smart, live well."
📣 CTA:
"How do you avoid burnout?"
🎯 "You're not 'too busy' for your dreams — just not committed enough."
🧠 Why it works:
Calls out excuses, pushes accountability.
🎬 How to do it:
Scenes of distractions vs. someone prioritizing dream-chasing. Caption: "Commitment beats excuses."
📣 CTA:
"What's your biggest commitment right now?"
📱 "Stop scrolling. Start living."
🧠 Why it works:
Simple but powerful call to action — universal struggle.
🎬 How to do it:
Show endless scrolling, time passing, then person closing phone and going outside. Overlay: "Life's happening NOW."
📣 CTA:
"What will you do after watching this?"
🌟 "Why 'just surviving' is the enemy of 'truly living.'"
🧠 Why it works:
Provokes deep reflection + aspiration.
🎬 How to do it:
Show someone stuck in a monotonous routine vs. moments of joy/adventure. Caption: "Survive or thrive — your choice."
📣 CTA:
"Are you surviving or living?"
💔 "Heartbroken but still standing."
🧠 Why it works:
Connects deeply with anyone who's felt heartbreak and the struggle to heal.
🎬 How to do it:
Visuals: person staring out a window → picking up a journal → writing goals. Overlay: "Pain is temporary. Growth is forever."
📣 CTA:
"How do you move forward after heartbreak?"
🌅 "Every ending is the start of something new."
🧠 Why it works:
Combines raw vulnerability with a hopeful call to action.
🎬 How to do it:
Scenes: sad goodbye → sunrise → person smiling and stepping outside. Caption: "Your future is waiting."
📣 CTA:
"What's your next chapter?"
💪 "Broken hearts teach the strongest lessons."
🧠 Why it works:
Reflects universal pain but offers motivation to grow.
🎬 How to do it:
Visuals: shattered glass → glue repairing it → light shining through cracks. Overlay: "Strength grows through scars."
📣 CTA:
"What has heartbreak taught you?"
🩹 "It hurts now — but you will heal."
🧠 Why it works:
Humanizes the emotional journey — makes it feel real and relatable.
🎬 How to do it:
Shots of tearful moments → self-care rituals → new hobbies. Caption: "Healing is a process."
📣 CTA:
"What helps you heal?"
😢 "You're allowed to grieve — but don't stop living."
🧠 Why it works:
Sparks empathy and encourages positive change after pain.
🎬 How to do it:
Person sitting still → gradually joining friends → laughing. Overlay: "Feel it. Then live it."
📣 CTA:
"How do you balance grief and life?"
💪 "Lonely today, stronger tomorrow."
🧠 Why it works:
Reminds people they are not alone in heartbreak.
🎬 How to do it:
Visuals: empty room → person working out → confident smile. Caption: "Growth starts with one step."
📣 CTA:
"What's your first step forward?"
📖 "Heartbreak is a chapter, not your whole story."
🧠 Why it works:
Mixes sorrow and strength, triggering emotional engagement.
🎬 How to do it:
Book flipping pages → focusing on a blank page → writing a new story. Overlay: "Write your comeback."
📣 CTA:
"What's your comeback plan?"
💕 "Self-love heals what others broke."
🧠 Why it works:
Encourages self-love as a path to recovery.
🎬 How to do it:
Person looking in the mirror → smiling → doing self-care. Caption: "Love yourself first."
📣 CTA:
"How do you practice self-love?"
⚖️ "Heartbreak can break you — or make you."
🧠 Why it works:
Shows heartbreak as a catalyst for self-improvement.
🎬 How to do it:
Split screen: person broken down vs. person rising and training. Overlay: "Which path will you choose?"
📣 CTA:
"What will you choose today?"
🌊 "Healing isn't linear — and that's okay."
🧠 Why it works:
Taps into a shared experience with a hopeful perspective.
🎬 How to do it:
Timeline with ups and downs → person embracing each stage. Caption: "Every step counts."
📣 CTA:
"What stage are you in now?"
📱 "You're scrolling through life — or scrolling away from it."
🧠 Why it works:
Calls out a common habit with a relatable, direct message.
🎬 How to do it:
Visual: person endlessly scrolling → clock ticking → person closing phone and going outside. Overlay: "Choose life over likes."
📣 CTA:
"What will you do after this video?"
🎬 "Reels don't build your dreams — actions do."
🧠 Why it works:
Contrasts passive scrolling with active living — creates cognitive dissonance.
🎬 How to do it:
Person scrolling → fast cut to person working on passion project. Caption: "Stop watching, start doing."
📣 CTA:
"What's your first action step today?"
⏳ "How many hours have you lost to endless reels?"
🧠 Why it works:
Highlights the real cost of wasted time to trigger reflection.
🎬 How to do it:
Visual: calendar pages flying away → person shocked → closing phone. Overlay: "Time is your most valuable asset."
📣 CTA:
"How will you reclaim your time?"
👴 "Your future self is tired of your scrolling."
🧠 Why it works:
Uses wordplay and challenge to encourage self-awareness.
🎬 How to do it:
Person scrolling with tired eyes → future self looking frustrated. Caption: "Make your future proud."
📣 CTA:
"What's one change you'll make today?"
🔄 "Endless scroll = endless delay."
🧠 Why it works:
Promotes responsibility and personal growth.
🎬 How to do it:
Scene: person scrolling on phone → clock moves fast → dreams fade on screen. Overlay: "Don't delay your dreams."
📣 CTA:
"What goal have you been putting off?"
🧘♀️ "Less scroll, more soul."
🧠 Why it works:
Makes users aware of the social media trap visually and emotionally.
🎬 How to do it:
Visual: person scrolling → switching off phone → meditating or reading. Caption: "Feed your soul, not the feed."
📣 CTA:
"How do you unplug daily?"
🎯 "Reels are addictive. Your goals aren't."
🧠 Why it works:
Connects popular "glow-up" trend with offline transformation.
🎬 How to do it:
Quick cuts: reel addiction vs. real workout, learning, creating. Overlay: "Which addiction wins?"
📣 CTA:
"What's your healthy obsession?"
🏃♀️ "Stop waiting for motivation. Start moving."
🧠 Why it works:
Forces a clear choice between wasting time and taking action.
🎬 How to do it:
Person hesitating → suddenly standing and moving. Caption: "Action beats motivation."
📣 CTA:
"What's one small step now?"
📈 "The best scroll is a scroll through your progress."
🧠 Why it works:
Short, catchy phrase easy to remember and repeat.
🎬 How to do it:
Before/after photos or journal entries scrolling on screen. Overlay: "Celebrate your journey."
📣 CTA:
"Show me your progress!"
🔄 "Turn off the reel. Turn on your life."
🧠 Why it works:
Inspires users to discover their best selves beyond screens.
🎬 How to do it:
Person turning off phone → stepping outside into sunlight. Caption: "Your real story starts now."
📣 CTA:
"What's your next real move?"
🏋️♀️ "You can't out-exercise a bad diet — but you can start today."
🧠 Why it works:
Challenges common fitness myths and motivates healthy habits.
🎬 How to do it:
Visuals: person training hard → unhealthy eating → choosing healthy food and training again. Overlay: "Start with the plate."
📣 CTA:
"What healthy swap will you make?"
🧠 "Fitness isn't just for your body — it's for your mind too."
🧠 Why it works:
Links physical fitness with mental wellbeing — broadens appeal.
🎬 How to do it:
Person stressed and tired → starts working out → looking calm and confident. Caption: "Strong body, strong mind."
📣 CTA:
"How does fitness help your mood?"
🏃♂️ "Skipping workouts won't make your problems disappear — but moving will."
🧠 Why it works:
Shifts mindset from avoidance to active self-care.
🎬 How to do it:
Person avoiding gym → sweating and smiling mid-workout. Overlay: "Choose movement over avoidance."
📣 CTA:
"What motivates you to move?"
🗳️ "Your diet is your daily vote for the body you want."
🧠 Why it works:
Makes daily food choices meaningful and accountable.
🎬 How to do it:
Show plates with healthy vs. unhealthy food. Caption: "What did you vote for today?"
📣 CTA:
"What's your go-to healthy meal?"
🔥 "Excuses don't burn calories."
🧠 Why it works:
Cuts through excuses with blunt, motivational humor.
🎬 How to do it:
Person making excuses → person training hard. Overlay: "No excuses, just results."
📣 CTA:
"What's your biggest excuse to overcome?"
🔄 "Consistency beats intensity every time."
🧠 Why it works:
Encourages patience and consistency over instant results.
🎬 How to do it:
Timeline showing small workouts and diet improvements daily → big progress after weeks. Caption: "Small steps, big changes."
📣 CTA:
"What's your consistent habit?"
👂 "Your body hears everything your mind says — feed both well."
🧠 Why it works:
Connects mental and physical nourishment for holistic health.
🎬 How to do it:
Person meditating, eating healthy, exercising. Overlay: "Nourish mind & body."
📣 CTA:
"How do you care for yourself?"
📈 "You don't have to be perfect — just better than yesterday."
🧠 Why it works:
Promotes progress mindset over perfectionism.
🎬 How to do it:
Before/after shots of small daily effort. Caption: "1% better daily."
📣 CTA:
"What's one small win today?"
🙏 "Fitness isn't a punishment. It's self-respect."
🧠 Why it works:
Builds long-term perspective and self-investment.
🎬 How to do it:
Person smiling after tough workout. Overlay: "Train with love."
📣 CTA:
"How do you show yourself respect?"
🔮 "Your future body is built by today's choices."
🧠 Why it works:
Strong call to action to transform dreams into reality.
🎬 How to do it:
Person choosing meal, water, gym → fade into stronger future version. Caption: "Build your tomorrow today."
📣 CTA:
"What will you choose today?"
🦓 "You're not tired. You're under-stimulated. Like a caged zoo animal."
🧠 Why it works:
Compares modern burnout to mental boredom — instantly relatable.
🎬 How to do it:
Scene: person staring at screen → pan to animal pacing in cage. Overlay: "You weren't built for emails all day."
📣 CTA:
"What would your wild self be doing right now?"
🐱 "Some people live like cats. 14 hours of sleep. No guilt."
🧠 Why it works:
Sparks jealousy and humor — makes people reflect on their pace of life.
🎬 How to do it:
Person sleeping in weird positions → cut to chill cat. Caption: "Respect the lifestyle."
📣 CTA:
"Are you a cat or a caffeinated squirrel?"
🐕 "You're a border collie stuck in a 9 to 5."
🧠 Why it works:
Compares energy mismatch with modern life — especially for creatives & high-energy people.
🎬 How to do it:
Person sitting at desk, visibly restless → cut to high-energy dog behind a fence. Overlay: "You need movement, not meetings."
📣 CTA:
"What's your energy outlet?"
🦝 "Some people eat like raccoons. At 2am. In the dark."
🧠 Why it works:
Shines a light on bad habits in a funny, non-judgy way.
🎬 How to do it:
Night vision style: person creeping to fridge, eating cold leftovers. Cut to raccoon in trash
📣 CTA:
"What's your go-to trash snack?"
🐻 "You're not lazy — you're in hibernation. Like a bear in Netflix season 3."
🧠 Why it works:
Makes laziness funny and oddly valid — high relatability.
🎬 How to do it:
Scene: person wrapped in blanket, remote in hand. Overlay: "Do not disturb. Winter mode activated."
📣 CTA:
"What show has you in bear mode right now?"
🎵 "I need music to focus. But I also need silence. So I do… nothing."
🧠 Why it works:
Captures that weird ADHD tension — relatable confusion.
🎬 How to do it:
Scene: person setting up Lo-fi beats → gets overwhelmed → stares at wall. Overlay: "ADHD settings conflict: Audio vs. Anxiety"
📣 CTA:
"Anyone else have this glitch?"
🧊 "I opened my fridge. Forgot why. Closed it. Reopened it. Still don't know."
🧠 Why it works:
Daily micro-moments that scream "neurospicy" — hilarious and real.
🎬 How to do it:
Fridge opens 3x in a row — confused face each time. Caption: "Mission failed: memory not found"
📣 CTA:
"What do you forget mid-task?"
📋 "Why start 1 task when I can stress over 12 and finish none?"
🧠 Why it works:
ADHD multitasking → high-comment energy.
🎬 How to do it:
Jump cuts between tasks: email, cleaning, texting, snack, scroll. Caption: "Productivity.exe has stopped responding."
📣 CTA:
"What's your unfinished task count right now?"
👀 "ADHD isn't about not paying attention. It's paying attention to everything. At once."
🧠 Why it works:
Validates people — reframes the stereotype.
🎬 How to do it:
Scene: trying to read → distracted by phone buzz, dog, sock. Overlay: "Focus? Never met her."
📣 CTA:
"What distracts you the fastest?"
⏰ "Me setting 8 alarms to wake up. Then sleeping through all 8."
🧠 Why it works:
Universally chaotic — especially for ADHDers who hate mornings.
🎬 How to do it:
Phone vibrates 8x → snoozes all → finally wakes up at noon. Caption: "Alarms = decorative noise"
📣 CTA:
"What's your alarm strategy?"
🧽 "Hyperfocus: I cleaned my whole kitchen. At 2am. With dubstep."
🧠 Why it works:
Funny, bizarre hyperfocus moments = top comment bait.
🎬 How to do it:
Time stamp: 2:13am → person dancing while scrubbing. Overlay: "ADHD power-up unlocked"
📣 CTA:
"What's your weirdest late-night mission?"
🎁 "I need a reward to do the task. But the task IS the reward. So now I'm confused."
🧠 Why it works:
Challenges productivity logic — gets nods from ADHD brains.
🎬 How to do it:
To-do list → person stares → rewrites it prettier → still does nothing. Caption: "Task loops got me like…"
📣 CTA:
"How do you trick yourself into being productive?"
🧠 "Normal brain: Let's cook. My brain: Let's reorganize the spice rack alphabetically."
🧠 Why it works:
Delightfully absurd logic spiral — ADHD gold.
🎬 How to do it:
Pans on stove → suddenly organizing paprika and turmeric. Overlay: "Why am I like this?"
📣 CTA:
"What's the weirdest way you've procrastinated?"
📧 "Me: I'll just check my email. Also me: 47 tabs later, I'm learning about jellyfish sleep cycles."
🧠 Why it works:
Calls out ADHD info rabbit holes — funny and viral-friendly.
🎬 How to do it:
Scroll → Wikipedia chain → random facts. Overlay: "ADHD internet adventures: Level 10"
📣 CTA:
"What's the weirdest thing you randomly learned?"
🤯 "Don't ask ADHD people what they're thinking about. It's 7 things. All at once. None of them helpful."
🧠 Why it works:
Validates mental noise with comedy.
🎬 How to do it:
Zoom into brain thoughts: tacos, bills, old TikTok, dinosaurs. Caption: "This is why I stare into space."
📣 CTA:
"What's your brain's background playlist?"